Max's Restaurant

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     In 1945, after World War II, American occupation troops stationed in Quezon City, Philippines were befriended by Maximo Gimenez, a Stanford University-educated teacher. A few came to his nearby house for a drink or two, until they insisted that they pay for their drinks. Maximo decided to open a cafe which served chicken, steak and drinks. He was joined by Mercedes his wife, and Felipa, his sister-in-law. His niece Ruby managed the kitchen, joined by her husband Claro. Ruby concocted a special recipe for chicken that was adored by the G.I.s., and they kept coming back for more. She was encouraged by her mother to expand the menu and serve more Filipino food, Ruby set up the Baclaran branch along Roxas Boulevard in Parañaque. It was decided that the restaurant would be named "Max's" which was Maximo's nickname.  Soon enough, the Filipino public heard about the delicious chicken tender, juicy, and crispy and they came too! Although described as "sarap to the bones!", for a signature dish Max's fried chicken is surprisingly plain; aside from possibly a little salt rubbed in, there seems little else done to the chicken before it is deep-fried to a golden brown.  Yet it is a testament to the natural flavor of chicken that from such simplicity Max's has enjoyed such longevity.  While Max's unadorned fried chicken can be a disappointment at first it does get things right by placing the focus on the chicken.  One learns to respect the dish when many years later one still finds it palatable while other seemingly more impressive chicken dishes haven't endured and have faded from memory. In a sense basic goodness and soundness can be used to describe Max's menu lineup. All the Filipino dishes are solidly interpreted and make a good benchmark with which to compare other interpretations of the same dishes at other establishments.  However, their rice servings tend to be small.  Banana catsup, hot sauce, and Worcestershire sauce are condiments at hand at every table.

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       Over the years, Max's Restaurant's popularity grew and it became known as "the house that fried chicken built." Max's Restaurant is a Philippine-based restaurant chain. Its specialty is the Max Fried Chicken, cooked in a distinct way and differentiates itself from the starch laden fast food alternative it has expanded in Metro Manila, Southern and Northern Luzon, Cebu, also to California and other places in the United States. It has also expanded to Canada. It will soon open restaurants in other countries as well.

       Max's Restaurant has established itself as a household name in the Philippines, an institution, and a proud Filipino tradition. The second and third generations of the family continue to zealously uphold the standards and traditions set by Maximo and Ruby for all Max's Restaurants. It opened its doors to franchising in the second quarter of 1998.

        Max's Restaurant currently has over 127 branches in the Philippines. The chain also has branches in the U.S. states of California, Hawaii,New Jersey and a Nevada branch soon to open. It has 2 locations in Canada in Toronto, Ontario and Vancouver, British Columbia with a new location in Edmonton, Alberta opening soon. In a September 2014 press event, it was announced that more branches will be opened by 2015 in Sydney, Australia, Dubai, United Arab Emirates, and Queens, New York. There are 6 branches of Max's restaurant in California (Glendale, Sacramento, San Francisco, South San Francisco, Vallejo, and West Covina), one branch in Hawaii (Waipahu),and over 117 branches in the Philippines.

    Aside from the fried chicken, the restaurant also offers standard Filipino dishes such as Kare-Kare, Sinigang, Crispy Pata, Dinuguan, and Lechon Kawali.

   Today Max's Restaurant has opened a window of business opportunity for dynamic individuals interested and willing to invest in the long standing tradition of quality which only a Max's Restaurant can offer. It opened its doors to franchising for the first time in the second quarter of 1998. This is the opportunity to join the thriving food service industry in the Philippines.

 For further information just vist :http://www.maxs.com/

Shakey's

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       I n 1954, Sherwood “Shakey” Johnson pooled his funds with those of college friend, Ed Plummer to open the first Shakey’s outlet. The building was a remodeled grocery store located at the "57th" and "J" Streets in Sacramento, California. The two owners with the help of their friends opened the parlor on April 30, a Friday evening. As the ovens, were not complete, only beer was sold the first weekend. Johnson entertained guests by playing the piano and plummer served the beer. Sherwood Johnson was an American G.I. when he caught malaria in the Pacific during World War II. The illness caused him to have the "shakes" and earned him the now famous nickname "shakey".

       The fame of his fine cooking sparked an idea. Shakey and a college friend, Ed Plummer, pooled their savings together and bought an old grocery store at the corner of 57th and J street in Sacramento. On April 30, 1954, with a mere $1.85 in the till, the remodeled grocery store became the first Shakey's Pizza Parlor. Actually, no pizza was served because the oven weren't ready yet that Friday evening. Nevertheless, Shakey played the piano and Ed served the beer for their customers. With the money from the weekend, Shakey and Ed fired up their ovens on Monday and served the very first Shakey's Pizza. By 10 o'clock that evening, they were out of food, but people were still lining up to get in! With the success of the first Sacramento restaurant, Johnson and Plummer opened a second Shakey’s two years later in a remodeled mattress factory on Foster Road in Portland, Oregon. The Shakey’s name and concept were already familiar due to the nightly jazz radio program they sponsored. In 1957 Shakey’s service companies began franchising. Opening that year were franchised restaurants in Seattle, Washington, Albany, Oregon, Carmichael, Concord, and Marysville, California. The franchise units also introduced a standard Shakey’s building design. Prior to it, the restaurants have always been located in existing remodeled structures.    

             Shakey’s began to expand outside the United States with the opening of a restaurant in Winnipeg, Manitoba, Canada on February 15, 1968. Then it went south with the opening of Mexico City restaurant on May 7, 1968. The first Japanese restaurant opened in Osaka, Japan on July 26, 1976 and expansion continued with a restaurant in Makati, Philippines in 1975.

Today there are over 500 Shakey’s restaurants world-wide. Pizza is still the mainstay at today’s Shakey’s, whether it’s our original thin crust version with its crispy, crunchy taste or the classic hand-tossed pizza with dough baked thick and chewy. Shakey’s guests also find a wide spectrum of ala carte items including marinated pressure-fried chicken, our exclusive MOJOTM potatoes (French-fried slices in seasoned breading) and pasta.

          The companies practices responsibility and ensure that they can be relied on and create an environment where everyone will be respected, appreciated and recognized for the efforts they put in.

They show Loyalty, dedication, commitment and “malasakit” to the business … thinking and deciding like an owner does for his business. They put attention to detail and value the importance of reason and apply ‘critical thinking’ in all their decisions. They united in everything do because they are self-driven, intense and persistent and have the ability to energize theirselves and everyone else around them.

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                                    “THE 6 E'S OF LEADERSHIP”

ENERGY- A Shakey’s leader is full of energy and is enthusiastic in what he does. He/she is self-driven and ready to attack the job at hand.

ENERGIZE OTHERS- A Shakey’s leader positively energizes others around him, he/she inspires others to perform to the best of their abilities and helps them become the best that they can be.

EDGE- A Shakey’s leader is highly competent and skilled in what he does.He/she continuously strives to improve and is always willing to learn new things and accumulate more knowledge and skills.

EXECUTE- a Shakey’s leader is effective and efficient and always delivers results. He/she always strives to execute his tasks in a way better than others, better than before and better than expected.

EMPOWER- a Shakey’s leader nurtures an environment where people learn.  He/she has the deep sense of mission to make others become better persons and allow them to use their talents and skills effectively in the workplace.

EXAMPLE- a Shakey’s leader is a role model and always walk his talk.He/she builds trust and has integrity as his decisions and actions are based on solid ground rooting from his values, principles and best intentions.

  For more information just visit:http://www.shakeys.com/our-story/

Chowking

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      Chowking is a Philippine-based chain that pioneered the Asian quick service restaurant food service style with Chinese food. The concept combines a Western fast food service style with Chinese food. Chowking predominantly sells noodle soups, dim sum, and rice toppings. The company was founded in 1985, at a time when Western-style burger joints were dominating the Philippine fast food scene. In 1989, Chowking started expanding its market share amid the volatility of the domestic market. It opened its franchising operations and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee. Foods Corporation, the Philippines' biggest fast food chain. The new owner commenced store renovations to create a new corporate look for Chowking that would result in a comprehensive change for each store. It combines two distinct restaurant personalities - the traditional Chinese restaurant and the western-style fastfood restaurant - to become a strong and recognizable leader in the Philippines' highly competitive fastfood industry.

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     Chowking opened its first store in the United States through a franchise agreement with a US-based Filipino-American Company. In the year 2005, Chowking entered Jakarta, Indonesia and maintained two key stores to study the feasibility of the market. At this time, the company began to explore other potential locations and key cities as part of its long term expansion plans. In the Philippines, the company received the coveted “The Marketing Company of the Year” award from the Philippines Marketing Association and also attained its second “Hall of Fame for Most Outstanding Filipino Franchise” award from the Philippines Franchise Association.

2006. In 2008, Chowking had over 400 stores within thePhilippines, United States, Middle East and Indonesia. Chowking has steadily been expanding its network in the Philippines. It is able to ensure the freshness of its food and the reliability of its supply through its main commissaries in Highland, Muntinlupa City and Sucat,Parañaque City, as well as satellite commissaries in Iloilo, Cebu, Cagayan de Oro, Davao, and Pangasinan. In Dubai, in the United Arab Emirates, Chowking's commissary serves ten stores and is expanding to other areas. In 2011, Jollibee acquired had a control over the franchised operations of Chowking USA, following the expiration of the pioneering franchise agreement. As of April 2011, Chowking operates in key international cities in the USA, Indonesia, Dubai, Qatar, and Oman. In Indonesia, as part of Chowking's ethos of adaptation with local tastes and culture, the company is one of the first restaurants to be Halal-certified,[5] courtesy of the Indonesian Ulema Council (MUI). The number of customers grew as a result of the certification and a strong Indonesian-Muslim customer profile was captured in their stores. Chowking is also active in the organization of Filipino events in Jakarta.

The brand was a partner in the "Manny Pacquiao vs Juan Manuel Marquez " boxing fundraiser event, together with San Miguel Indonesia, the Asian Tigers Group and the Philippine Embassy in Indonesia. This is to help the Filipino typhoon victims, and all the proceeds were donated to the Jollibee Foundation in 2011.

  The great success of Chowking is still continuing for there were lots of people who were capured by its delicious cusine.

  For more information just visit: http://www.chowking.com/

Mang Inasal

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        Manng Inasal started its first branch in a 3-year-old unoccupied space in Robinsons Mall Carpark, Iloilo City. It was established as a unique entry to the saturated grill restaurant industry. It is a homegrown business, started as a single proprietorship in December 12, 2003 by its founder, Edgar “Injap” Sia II, in Iloilo City. Born into a family of Chinese-Filipino entrepreneurs, he was exposed to business from a very young age. He recounts how, at the age of 10, he would spend his after-school hours stacking merchandise or manning the counter in his parents’ grocery store in Roxas City. “While many of my friends were playing or riding their bikes, I would be moving inventory and counting soap,” he recalls. The family store became the training ground that cultivated Mr. Sia’s drive for success. Learning from the example of his industrious parents, Sia developed what he refers to as an almost “sixth sense” for business. At 20, he was already running multiple businesses, a 58-room three-star hotel and a laundry shop in Iloilo City.

       Mang Inasal is the first barbecue fast food chain by its flagship chicken inasal product. He looked at the 16 different regions in the Philippines and recognized that each has a unique set of culinary traditions and eating habits. He then analyzed and identified what type of food would have the most potential and mass appeal. With much perseverance, innovative thinking and a deep understanding of business, Sia created Mang Inasal in Iloilo City in 2003. Today it has emerged as the country’s sixth largest fast food chain and its growth seems to be unstoppable. Mang Inasal quickly became a hit for the Ilonggos.

      It has grown its branches to 306 stores nationwide, is in a positive net cash position, racking up total revenues of P2.6 billion and system-wide sales of P3.8 billion. It is targeting 500 stores nationwide before 2012. Its name was derived from a Hiligaynon word for Mr. Barbecue; “Mang Inasal”. It was established as a unique entry to the saturated grill restaurant industry.  Its Chicken Inasal as the flagship product is a distinctively  Pinoy chicken inasal stamp-grilling with charcoal, a marinade concocted out of local spices and herbs, bamboo sticks for skewers – is no doubt the best tasting chicken inasal in the country today. With over more than 460 stores across the country, Mang Inasal has continuously contributed its share in alleviating the unemployment burden of our country and consequently stimulating economic growth in its local communities.

      Being the first in the industry to bring value for money to all its customers, Mang Inasal’s UNLIMITED RICE has ever since become its trademark.  In fact, unlimited rice is somehow associated with Mang Inasal. Other products available that truly suits the Pinoy palate, Mang Inasal serves Pinoy BBQ, Bangus Inihaw & Bangus Sisig, and Pork Sisig.  Plus,Mang Inasal offers its unique merienda items like Pansit Bihon, Pork Dinuguan w/ Puto, Bilo-Bilo and our “Pinoy Sangkap, Creamy Sarap” Halo-Halo.

      Sia is very calculated and strategic in his approach to business. He firmly believes in hard work and perseverance, and encourages aspiring entrepreneurs to do the same. He also urges them to believe in their capacity to make their dreams come true, saying “Nothing is impossible with the right attitude. Do not be intimidated by problems. Instead, look at them as opportunities for growth. I was lucky to acquire the right entrepreneurial attitude as a young boy. You could say I developed the right asal (behavior) for inasal,” he quips.

          At 10 years, Mang Inasal continues to live up to the brand to be one of the top Quick Service Restaurants in the country and it will keep on to delightfully serve great tasting food, bringing the joy of eating to everyone as a way of life.

 For more information just visit: http://www.manginasal.com/about-us/

Greenwich

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      Greenwich Pizza is the largest pizza chain in the Philippines and the most Filipinos favorite pizza chain. It has locations spanning from Tuguegarao to General Santos City and the largest of its kind in the Philippines, offering pasta dishes in addition to a variety of pizza toppings. As a large company today, it was once started as an over the-the-counter pizza store in the Greenhills Shopping Center otherwise known as Greenhills Commercial Center, a large mall with indoor and outdoor shop in Metro Manila in 1971. Between 1971 and 1994, the Greenwich Pizza brand expanded to 50 branches. In 1993, Jollibee Foods Corp. acquired 80 percent of the Greenwich shares and the name Greenwich chain was officially changed to Greenwich Pizza Corp. New stores began to spring up the next year.

    In the year 1995, the company’s branding had been altered including the logo designs. New pizza flavors were brought out shortly after the Jollibee acquisition in July 1995 and by October in the same year; its previous year’s sales had doubled. In the year 1996, Greenwich Pizza Corp. increased its sales to $11.7 million the year before. Before the year’s end, the company increased its stores to over 80 branches nationwide and followed by the next year as they opened its 100^th store. As of 2005, Greenwich Pizza Corp. increased its annual sales to almost $71 million and already had more than 200 stores in the Philippines. In 2006, Jollibee finished its buyout of Greenwich Pizza Corp., purchasing the remaining 20 percent of the company. This made Jollibee as the parent company or the sole owner of Greenwich.

      The Greenwich Company always makes sure that they can give scrumptious blend of exciting pizza and pasta innovations that was all prepared for the comfort of the Filipino taste. They offer to transform everyday dining into shared delightful moments with friends and families. The joy does not end with the food they prepare because they make it a point to extend this feeling of warmth from ovens to their service, and straight into the hearts of every Filipino. They go beyond to average pizza chain and offers everyone an enjoyable combinations of delicious food choices that have been prepared using their high-quality ingredients and standards. Their Greenwich menus is filled with a wide variety of mouth-watering selections from pizzas, pastas, chicken, rice dishes , to desserts that made any meal a delightful shared experience . Each one has gone through teams of experts that have been involved in developing the perfect taste  that customers keep coming back to Barkada bonding made better than any other with the delicious offerings. They work towards excellence in everything they do in order to build the right atmosphere of discovering a wonderful dining experience. This is why they ensure that the quality of their services is both sincere and efficient, both bin store and on delivery. They always focus on giving the best value that will surely fill the appetite and heart of every customer. Each member of the staff is well-trained to provide the warm welcoming and helpful treatment that deserve just like in any groups of friends. Greenwich was the first pizza to use the Heated Thermal Bags that ensure a close simulation of oven quality pizza and other products which fits the Filipino nature of sending food to their loved ones especially during special occasions.

  For more information just visit: http://www.shakeys.com/our-story/

McDonalds

                   

                        

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     McDonalds started in the year 1954 by a man named Ray Kroc who discovered a small restaurant in California and wrote the first page of the history. Ray Kroc started it all when he bought the franchise of a small burger joint by Dick and Mac McDonald. He opened his restaurant in Des Plaines Illinois and five years later, he bought the exclusive rights of the name, McDonalds. From that humble start as a small restaurant, they are now one of the world’s leading food service retailers in more than 35,000 restaurants serving nearly 70 million people every day. In 1971, McDonald's Japanese President, Den Fujita, stated "the reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years"; "if we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blonde", that is why customers trusted McDonalds. They became number one quick service restaurant in the world.

       George T. Yang opened the first McDonalds restaurant in the Philippines in 1981. In 2005, McDonalds Phils.  became a 100 percent  Filipino-owned company and it has  now grown to become one of the country’s leading fast food chains with more than 400 restaurants nationwide.

    With Kenneth S. Yang now at the helm as President and Chief Executive officer, McDonalds is now a multi-billion peso company that continues to grow serving Filipinos all-over the country.

They also have their Vision and Mission.

Vision:

v First to respond to the fast changing needs of the Filipino family.

v First choice when it comes to food and dining experience.

v First mention as the ideal employer and socially responsible company.

v First to respond to the changing lifestyle of the Filipino family.

Mission:

 To serve the Filipino community by improving great-tasting food and the most relevant custom delight experience.

    McDonalds serves the world some of its favorite food like the Big Mac, Big n’ Tasty, Quarter Pounder with Cheese, Cheeseburgurger, French Fries, Egg McMuffin, Apple Pie and Sundae. These are what they are famous for. In the Philippines, they were also proud to serve local favorites like Chicken McDo, Burger McDo and McSpaghetti. These favorites were especially made to cater to the unique Filipino palate that makes the Filipinos to love it so much. They also have Favorites under 400 dollar menu and more extra value meals and mighty kids meals. They also accelerate their efforts to serve food and they believe that “continuous improvement is a journey, not a destination”. For more than 55 years, they have involved their menu to meet the challenging needs of their customers and are commuted to give more delicious choices to feel good about new and in the months and years to come. Their goal is making sure that the food loved by the families is something that can feel good about. Their foods were not just delicious but also nutritious because the majority of their national menu choices were less than 400 calories only. Ronald house Charity McDonald’s gives back to the community through its charity of choice, Ronald McDonald House Charities (RMHC). It was established in 1996 in the Philippines, RMHC carries out programs to support the needs for shelter, education and happiness of Filipino children. Another McDonald’s world famous icon, the red smile box of Happy Meal was brought in the Philippines in 1997. Each Happy Meal comes with one of your favorites from McDonald’s – Burger McDo, Hamburger, and Chicken McDo, McSpaghetti or 4pcs. Chicken McNuggets meal and a toy offering that differ within a year. For every Happy Meal purchased, the 50 centavos goes to Ronald McDonald House Charities (RMHC) and its programs – Bright Minds Read Program, Bahay Bulilit and Bigay Tulong. It proves that their company was not just to serve delicious foods and to make other people entertained, to serve good to their customer but also to give a hand to those who were in need through their own ways.

For more information vist: www.McDonalds.com.ph

Jollibee

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    Jollibee is one of the biggest known and largest fast food restaurant in the Philippines that operates a nationwide network of more than 750 stores and a dominant market leader in the Philippines. The company has also embarked on an aggressive international expansion plan in USA, Vietnam, Saudi Arabia, Qatar, Brunei and Hong Kong.

    In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream Parlor at Cubao, Quezon City. Jollibee’s C.E.O. Tony Tan Caktiong was born and raised in a poor family from Southern China. They migrated in the Philippines to look for better opportunities. And it was in a family-run restaurant business here where Tony earned how to develop an entrepreneurial mindset. The results of his efforts and hard working bore well and became phenomenal. Though Jollibee started with its humble beginnings which later grew into an emerging global brand, it was the move to diversify to more types of food like hamburgers that put them into the map. Despite the threats from international brands such as McDonalds, Tony officially transformed his store into a burger chain by 1978. Jollibee’s growth is due to its delicious menu line-up like its superior-tasting chikenjoy, mouth-watering Yumburger and Champburger, and delicious satisfying Jollibee Spaghetti. Every Jollibee outlet welcomes their customers with an efficient service and a clean and warm in-stone environment. Jollibee is well-loved every time a new store opens especially overseas, Filipinos always forms a long line to the store. It is more than a home for them. Customer satisfaction has always been the key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines for its good service and as well as to their good taste quality of foods.

    According to the Jollibee official website, in less than 10 years, in 1984, Jollibee reached the 500 million peso sales miles stone. Another 5 years later in 1989, Jollibee accomplished another amazing feat-reaching the 1 billion peso sales mark- and being the first fast food chain in the Philippines to do so. One of its great accomplishments was becoming part of the elite Top 100 corporations in the Philippines in 1987, and it becomes the first food service company to be listed in the Philippine Stock Exchange. In the year 1990, Jollibee receives the “Excellence in Marketing Management Award” from the Asian Institute of Management (AIM). Tony Tan Caktiong was also awarded the Triple Award as Outstanding AIM Alumnus. The next year, another notable award was received by the company and it is the award for the Outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP). By the end of the year 1994, there have been already 148 Jollibee stores nationwide and with the Greenwich Pizza Corporation, Jollibee expands into the pizza-pasta segment. It was also cited as one of the leading companies in Asia. During 1996, the Far Eastern Economic Review has cited that the Jollibee was again one of the leading companies in Asia. And the wide sale increased to $8.29 billion which translates to a market share of more than 50 percent among all hamburger fast food chains. In the year 2000, Asian Business Magazine ranked Jollibee as the Most admired Company in the Philippines and the third over-all Asia, surpassed only by global giants General Electronic and Microsoft. The prestigious award of “World Entrepreneur of the Year” was given to founder Tony Tan in 2004 for the inspiring work of he has done. Additionally, the Far Eastern Economic Review has judged Jollibee as “The Most Admired Company” in the Philippines over the last 6 years. Jollibee has indeed revolutionarized the fast food industry in the Philippines. Today, they satisfy the appetites of the Filipinos everywhere with 600 stores in the Philippines and over 80 international stores. In every major area in the Philippines, one can count on multiple Jollibee’s being around, ready to serve anytime. Jollibee dedicated its continuous success to the Filipinos who have been there from the very start.

     No one expected that a giant cartoon bee character could become the national symbol for delicious, affordable fast food restaurant in the Philippines. The mascot represents Filipinos spirit: hard-working, optimistic, and most of all jolly. Filipinos, like bees in nature, are happy even though they are busy, and still hard working to get the sweetest things that life could offer.

For more information just visit: www.jollibee.com.ph