Max's Restaurant

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     In 1945, after World War II, American occupation troops stationed in Quezon City, Philippines were befriended by Maximo Gimenez, a Stanford University-educated teacher. A few came to his nearby house for a drink or two, until they insisted that they pay for their drinks. Maximo decided to open a cafe which served chicken, steak and drinks. He was joined by Mercedes his wife, and Felipa, his sister-in-law. His niece Ruby managed the kitchen, joined by her husband Claro. Ruby concocted a special recipe for chicken that was adored by the G.I.s., and they kept coming back for more. She was encouraged by her mother to expand the menu and serve more Filipino food, Ruby set up the Baclaran branch along Roxas Boulevard in Parañaque. It was decided that the restaurant would be named "Max's" which was Maximo's nickname.  Soon enough, the Filipino public heard about the delicious chicken tender, juicy, and crispy and they came too! Although described as "sarap to the bones!", for a signature dish Max's fried chicken is surprisingly plain; aside from possibly a little salt rubbed in, there seems little else done to the chicken before it is deep-fried to a golden brown.  Yet it is a testament to the natural flavor of chicken that from such simplicity Max's has enjoyed such longevity.  While Max's unadorned fried chicken can be a disappointment at first it does get things right by placing the focus on the chicken.  One learns to respect the dish when many years later one still finds it palatable while other seemingly more impressive chicken dishes haven't endured and have faded from memory. In a sense basic goodness and soundness can be used to describe Max's menu lineup. All the Filipino dishes are solidly interpreted and make a good benchmark with which to compare other interpretations of the same dishes at other establishments.  However, their rice servings tend to be small.  Banana catsup, hot sauce, and Worcestershire sauce are condiments at hand at every table.

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       Over the years, Max's Restaurant's popularity grew and it became known as "the house that fried chicken built." Max's Restaurant is a Philippine-based restaurant chain. Its specialty is the Max Fried Chicken, cooked in a distinct way and differentiates itself from the starch laden fast food alternative it has expanded in Metro Manila, Southern and Northern Luzon, Cebu, also to California and other places in the United States. It has also expanded to Canada. It will soon open restaurants in other countries as well.

       Max's Restaurant has established itself as a household name in the Philippines, an institution, and a proud Filipino tradition. The second and third generations of the family continue to zealously uphold the standards and traditions set by Maximo and Ruby for all Max's Restaurants. It opened its doors to franchising in the second quarter of 1998.

        Max's Restaurant currently has over 127 branches in the Philippines. The chain also has branches in the U.S. states of California, Hawaii,New Jersey and a Nevada branch soon to open. It has 2 locations in Canada in Toronto, Ontario and Vancouver, British Columbia with a new location in Edmonton, Alberta opening soon. In a September 2014 press event, it was announced that more branches will be opened by 2015 in Sydney, Australia, Dubai, United Arab Emirates, and Queens, New York. There are 6 branches of Max's restaurant in California (Glendale, Sacramento, San Francisco, South San Francisco, Vallejo, and West Covina), one branch in Hawaii (Waipahu),and over 117 branches in the Philippines.

    Aside from the fried chicken, the restaurant also offers standard Filipino dishes such as Kare-Kare, Sinigang, Crispy Pata, Dinuguan, and Lechon Kawali.

   Today Max's Restaurant has opened a window of business opportunity for dynamic individuals interested and willing to invest in the long standing tradition of quality which only a Max's Restaurant can offer. It opened its doors to franchising for the first time in the second quarter of 1998. This is the opportunity to join the thriving food service industry in the Philippines.

 For further information just vist :http://www.maxs.com/