Saturday, 24 January 2015

McDonalds

                   
                        
                                                  https://c2.staticflickr.com/4/3594/3545719116_ee78160ffd.jpg

     McDonalds started in the year 1954 by a man named Ray Kroc who discovered a small restaurant in California and wrote the first page of the history. Ray Kroc started it all when he bought the franchise of a small burger joint by Dick and Mac McDonald. He opened his restaurant in Des Plaines Illinois and five years later, he bought the exclusive rights of the name, McDonalds. From that humble start as a small restaurant, they are now one of the world’s leading food service retailers in more than 35,000 restaurants serving nearly 70 million people every day. In 1971, McDonald's Japanese President, Den Fujita, stated "the reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years"; "if we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blonde", that is why customers trusted McDonalds. They became number one quick service restaurant in the world.
       George T. Yang opened the first McDonalds restaurant in the Philippines in 1981. In 2005, McDonalds Phils.  became a 100 percent  Filipino-owned company and it has  now grown to become one of the country’s leading fast food chains with more than 400 restaurants nationwide.
    With Kenneth S. Yang now at the helm as President and Chief Executive officer, McDonalds is now a multi-billion peso company that continues to grow serving Filipinos all-over the country.

They also have their Vision and Mission.

Vision:

v First to respond to the fast changing needs of the Filipino family.
v First choice when it comes to food and dining experience.
v First mention as the ideal employer and socially responsible company.
v First to respond to the changing lifestyle of the Filipino family.

Mission:

 To serve the Filipino community by improving great-tasting food and the most relevant custom delight experience.

    McDonalds serves the world some of its favorite food like the Big Mac, Big n’ Tasty, Quarter Pounder with Cheese, Cheeseburgurger, French Fries, Egg McMuffin, Apple Pie and Sundae. These are what they are famous for. In the Philippines, they were also proud to serve local favorites like Chicken McDo, Burger McDo and McSpaghetti. These favorites were especially made to cater to the unique Filipino palate that makes the Filipinos to love it so much. They also have Favorites under 400 dollar menu and more extra value meals and mighty kids meals. They also accelerate their efforts to serve food and they believe that “continuous improvement is a journey, not a destination”. For more than 55 years, they have involved their menu to meet the challenging needs of their customers and are commuted to give more delicious choices to feel good about new and in the months and years to come. Their goal is making sure that the food loved by the families is something that can feel good about. Their foods were not just delicious but also nutritious because the majority of their national menu choices were less than 400 calories only. Ronald house Charity McDonald’s gives back to the community through its charity of choice, Ronald McDonald House Charities (RMHC). It was established in 1996 in the Philippines, RMHC carries out programs to support the needs for shelter, education and happiness of Filipino children. Another McDonald’s world famous icon, the red smile box of Happy Meal was brought in the Philippines in 1997. Each Happy Meal comes with one of your favorites from McDonald’s – Burger McDo, Hamburger, and Chicken McDo, McSpaghetti or 4pcs. Chicken McNuggets meal and a toy offering that differ within a year. For every Happy Meal purchased, the 50 centavos goes to Ronald McDonald House Charities (RMHC) and its programs – Bright Minds Read Program, Bahay Bulilit and Bigay Tulong. It proves that their company was not just to serve delicious foods and to make other people entertained, to serve good to their customer but also to give a hand to those who were in need through their own ways.


For more information vist: www.McDonalds.com.ph

No comments:

Post a Comment