McDonalds started
in the year 1954 by a man named Ray Kroc who discovered a small restaurant in
California and wrote the first page of the history. Ray Kroc started it all
when he bought the franchise of a small burger joint by Dick and Mac McDonald.
He opened his restaurant in Des Plaines Illinois and five years later, he
bought the exclusive rights of the name, McDonalds. From that humble start as a
small restaurant, they are now one of the world’s leading food service
retailers in more than 35,000 restaurants serving nearly 70 million people
every day. In 1971, McDonald's Japanese President, Den
Fujita, stated "the reason Japanese people are so short and have yellow
skins is because they have eaten nothing but fish and rice for two thousand
years"; "if we eat McDonald's hamburgers and potatoes for a thousand
years we will become taller, our skin become white and our hair blonde",
that is why customers trusted
McDonalds. They became number one
quick service restaurant in the world.
George T. Yang opened the first McDonalds restaurant in the Philippines
in 1981. In 2005, McDonalds Phils. became a 100 percent
Filipino-owned company and it has now grown to become one of the country’s
leading fast food chains with more than 400 restaurants nationwide.
With Kenneth
S. Yang now at the helm as President and Chief Executive officer, McDonalds is
now a multi-billion peso company that continues to grow serving Filipinos
all-over the country.
They also have their Vision and
Mission.
Vision:
v First to respond to the fast changing
needs of the Filipino family.
v First choice when it comes to food and
dining experience.
v First mention as the ideal employer
and socially responsible company.
v First to respond to the changing lifestyle
of the Filipino family.
Mission:
To serve the Filipino community by
improving great-tasting food and the most relevant custom delight experience.
McDonalds serves the world some of its favorite food like the Big Mac, Big n’
Tasty, Quarter Pounder with Cheese, Cheeseburgurger, French Fries, Egg
McMuffin, Apple Pie and Sundae. These are what they are famous for. In the
Philippines, they were also proud to serve local favorites like Chicken McDo,
Burger McDo and McSpaghetti. These favorites were especially made to cater to
the unique Filipino palate that makes the Filipinos to love it so much. They
also have Favorites under 400 dollar menu and more extra value meals and mighty
kids meals. They also accelerate their efforts to serve food and they believe
that “continuous improvement is a journey, not a destination”. For more than 55
years, they have involved their menu to meet the challenging needs of their
customers and are commuted to give more delicious choices to feel good about
new and in the months and years to come. Their goal is making sure that the
food loved by the families is something that can feel good about. Their foods
were not just delicious but also nutritious because the majority of their
national menu choices were less than 400 calories only. Ronald house Charity
McDonald’s gives back to the community through its charity of choice, Ronald
McDonald House Charities (RMHC). It was established in 1996 in the Philippines,
RMHC carries out programs to support the needs for shelter, education and
happiness of Filipino children. Another McDonald’s world famous icon, the red
smile box of Happy Meal was brought in the Philippines in 1997. Each Happy Meal
comes with one of your favorites from McDonald’s – Burger McDo, Hamburger, and
Chicken McDo, McSpaghetti or 4pcs. Chicken McNuggets meal and a toy offering
that differ within a year. For every Happy Meal purchased, the 50 centavos goes
to Ronald McDonald House Charities (RMHC) and its programs – Bright Minds Read
Program, Bahay Bulilit and Bigay Tulong. It proves that their company was not
just to serve delicious foods and to make other people entertained, to serve
good to their customer but also to give a hand to those who were in need
through their own ways.
For more information vist: www.McDonalds.com.ph
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