Manng Inasal started its first branch
in a 3-year-old unoccupied space in Robinsons Mall Carpark, Iloilo City. It was
established as a unique entry to the saturated grill restaurant industry. It is a homegrown business, started as a single
proprietorship in December 12, 2003 by its founder, Edgar “Injap” Sia II, in
Iloilo City. Born into a family of
Chinese-Filipino entrepreneurs, he was exposed to business from a very young
age. He recounts how, at the age of 10, he would spend his after-school hours
stacking merchandise or manning the counter in his parents’ grocery store in
Roxas City. “While many of my friends were playing or riding their bikes, I
would be moving inventory and counting soap,” he recalls. The family store
became the training ground that cultivated Mr. Sia’s drive for success.
Learning from the example of his industrious parents, Sia developed what he
refers to as an almost “sixth sense” for business. At 20, he was already
running multiple businesses, a 58-room three-star hotel and a laundry shop in
Iloilo City.
Mang Inasal is the first barbecue fast
food chain by its flagship chicken inasal product. He looked at the 16
different regions in the Philippines and recognized that each has a unique set
of culinary traditions and eating habits. He then analyzed and identified what
type of food would have the most potential and mass appeal. With much perseverance, innovative thinking and a deep
understanding of business, Sia created Mang Inasal in Iloilo City in 2003.
Today it has emerged as the country’s sixth largest fast food chain and its
growth seems to be unstoppable. Mang Inasal quickly became a hit for the
Ilonggos.
It has grown its branches to 306 stores
nationwide, is in a positive net cash position, racking up total revenues of
P2.6 billion and system-wide sales of P3.8 billion. It is targeting 500 stores
nationwide before 2012. Its name was derived from a Hiligaynon word for Mr.
Barbecue; “Mang Inasal”. It was established as a unique entry to the saturated
grill restaurant industry. Its Chicken
Inasal as the flagship product is a distinctively Pinoy chicken inasal stamp-grilling with
charcoal, a marinade concocted out of local spices and herbs, bamboo sticks for
skewers – is no doubt the best tasting chicken inasal in the country today.
With over more than 460 stores across the country,
Mang Inasal has continuously contributed its share in alleviating the
unemployment burden of our country and consequently stimulating economic growth
in its local communities.
Being the first in the industry to bring
value for money to all its customers, Mang Inasal’s UNLIMITED RICE has ever
since become its trademark. In fact, unlimited rice is somehow associated
with Mang Inasal. Other products available that truly suits the Pinoy palate,
Mang Inasal serves Pinoy BBQ, Bangus Inihaw & Bangus Sisig, and Pork Sisig. Plus,Mang Inasal offers its unique merienda
items like Pansit Bihon, Pork Dinuguan w/ Puto, Bilo-Bilo and our “Pinoy
Sangkap, Creamy Sarap” Halo-Halo.
Sia is very calculated and strategic in
his approach to business. He firmly believes in hard work and perseverance, and
encourages aspiring entrepreneurs to do the same. He also urges them to believe
in their capacity to make their dreams come true, saying “Nothing is impossible
with the right attitude. Do not be intimidated by problems. Instead, look at
them as opportunities for growth. I was lucky to acquire the right
entrepreneurial attitude as a young boy. You could say I developed the right
asal (behavior) for inasal,” he quips.
At 10 years, Mang Inasal continues to
live up to the brand to be one of the top Quick Service Restaurants in the
country and it will keep on to delightfully serve great tasting food, bringing
the joy of eating to everyone as a way of life.
For more information just visit: http://www.manginasal.com/about-us/
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